BUN'D CASE STUDY: The UFO Press Revolution: Building a Burger Brand from Another Planet

Case Study

Aug 12

The UFO Press Revolution: Building a Burger Brand from Another Planet

THE CHALLENGE

Bun'd wasn't just launching another burger joint—they were introducing an entirely revolutionary cooking concept: the UFO press. But how do you build a brand around technology that doesn't exist anywhere else? How do you create desire for something customers have never experienced, and position it not just as food, but as a destination?

The challenge was creating a complete brand universe for an innovation that needed to feel both futuristic and approachable, revolutionary yet familiar.

OUR APPROACH

Comprehensive Brand Universe Creation We built Bun'd from the ground up—not just a logo, but an entire brand ecosystem. Every element, from visual identity to packaging, reinforced the revolutionary nature of their UFO press technology while maintaining approachable, crave-worthy appeal.

Scalable System Architecture Designed a flexible brand system that could grow with Bun'd's expansion plans. From food truck to flagship location to franchise opportunities, every touchpoint maintained brand integrity while allowing for local adaptation.

Lifestyle Destination Positioning We positioned Bun'd beyond fast-casual dining into lifestyle territory. This wasn't just about grabbing a burger—it was about experiencing the future of food preparation and being part of a culinary revolution.

Instagram-First Visual Strategy Created packaging and visual experiences designed specifically for social sharing. Every burger became a conversation starter, every visit became content, turning customers into brand ambassadors.